Loading…
Find selling price and margin from cost and markup.
💰 Markup is on COST (cost × markup%). Margin is on PRICE (profit/price). They are NOT the same.
This calculator finds your selling price and profit margin from your cost and markup percentage. It's essential for retailers, restaurants, and any business that prices products.
These two terms are constantly confused but mean very different things:
Confusing markup and margin leads to underpricing. If you want a 30% profit margin and your cost is $100, you can't just add 30% — that gives a $130 price with only a 23% margin ($30 ÷ $130). You need to divide: $100 ÷ (1 − 0.30) = $142.86.
Disclaimer: This calculator is for informational and educational purposes only and does not constitute financial, investment, or legal advice. Calculated results are estimates based on the inputs you provide; actual figures may vary. Always consult a qualified professional before making financial decisions.
The Markup Calculator lets you figure out markup calculatorinstantly, without reaching for a spreadsheet or doing the math by hand. Whether you're planning a budget, checking a loan, or working through homework, the tool applies the correct formula behind the scenes and shows the result the moment you enter your numbers.
Unlike a static chart or table, this calculator adapts to your exact inputs. You can adjust any value and see the outcome update in real time, which makes it easy to compare scenarios — for example, "what if the rate were 1% lower?" or "what if I paid an extra $50 a month?"
Common uses: people reach for this tool when they need to find a markup calculator with margin, selling price from cost and markup, markup vs margin calculator, or profit margin from cost calculator.
Browser-based tools like this one have a few real advantages over installed software or manual methods:
The Markup Calculator is based on the following formula:
Selling price = cost × (1 + markup%)
Variables: Selling price = Price charged to the customer ($) cost = Cost of the item to the seller ($) markup% = Percentage added on top of cost (as a decimal)
Markup is added on top of cost to set the selling price. Note markup% is relative to cost, whereas margin% is relative to the selling price — they are not the same number.
Worked example: Step 1: cost = $40, markup = 60% = 0.60. Step 2: Selling price = 40 × (1 + 0.60) = 40 × 1.60 = $64. Step 3: margin check: (64 − 40) / 64 = 37.5%. Result: the selling price is $64, and the 37.5% margin is not the same as the 60% markup.
More tools you might find useful